A new campaign will bring more visitors to Dunfermline and West Fife by showcasing the town and area’s history with the help of funding from VisitScotland.

 

Led by the Dunfermline Heritage Partnership with the support of Fife Cultural Trust and Dunfermline & West Fife Tourism Partnership, the digital marketing campaign will draw on Dunfermline’s strong heritage and cultural story to encourage more visits to the town and its surrounding area, including Culross, North Queensferry and Inverkeithing.

 

VisitScotland is supporting the campaign with a £12,750 Growth Fund award.  Its Growth Fund provides support to national, regional and sectoral tourism groups across Scotland to help them deliver partnership marketing campaigns.

 

The project aims to develop and share inspiring content and stories across social media to showcase the area’s rich history to visitors across the UK.  This will include e-books, itineraries and work with influencers.  The new content will sit on www.dunfermline.com

 

Caroline Warburton, VisitScotland Regional Leadership Director said: “Dunfermline and West Fife has so many wonderful stories for visitors to discover and I’m very pleased that we are supporting this innovative campaign with our Growth Fund award.

 

“The area is steeped in history, both ancient and modern, and I look forward to seeing the town and West Fife’s rich heritage coming to life to showcase Scotland’s ancient capital as a top visitor destination.”

 

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