A strategy to increase the value of tourism across the Tay Cities Region by over £100 million in the next five years has been officially launched.
The Tay Cities Region Tourism Strategy 2019-2024, the first of its kind for the region, was officially backed by the leaders of the area’s tourism partnerships at Discovery Point Dundee.
Tourism Industry members of the Angus Tourism Cooperative, Dundee & Angus Visitor Accommodation Association (DAVAA), Dundee Tourism Action Group, Fife Tourism Partnership and Perthshire Tourism Partnership met with tourism officers from the four councils, VisitScotland and Scottish Enterprise to discuss next steps.
Overnight visitors contribute around £433 million each year to the economies of Angus, Dundee, North-East Fife and Perth & Kinross. The sector is also one of the region’s biggest employers, currently employing over 20,000 people. One of the key aims of the new strategy is to grow the overnight visitor spend by 3% every year, to £550 million in 2024.
The strategy, which was developed in partnership with the local tourism industry through a series of workshops, identifies three key strengths which the tourism industry can build on. These are food and drink, outdoor adventures and culture and creative experiences.
Developing a regional approach to broader strategic issues for the sector – transport, skills and employability – have also been identified as priorities.
The Tay Cities Region Tourism Strategy will also ensure that the tourism sector is able to capitalise on the significant additional investment coming into the region over the next decade through the Tay Cities Deal. This will include the Culture and Tourism Regional Investment Programme which will provide £37 million of matched funding to support a series of transformational capital projects, subject to the approval of a business case programme.
The Tay Cities Deal is a partnership between local, Scottish and UK governments and the private, academic and voluntary sectors which seeks to create a smarter and fairer Angus, Dundee, Fife and Perth & Kinross.