Augmented Reality (AR) company AliveLab scooped a prestigious award at the 2019 Family Attraction Expo.


The company was awarded the Innovation Award for developing the ‘In The Footsteps of Kings’ app for the Fife Tourism Partnership.


The app guides visitors along royal paths and connects them with historic landmarks including Ravenscraig Castle, Lochore Castle, Aberdour Castle, Falkland Place and Estate and Markinch Church.


It provides Augmented Reality interactive games on a smartphone or tablet at each of the sites, as well as giving information on local buisnesses.


Sharon Wyness, CEO of AliveLab said: “We are thrilled to have won the Innovation Award at the Family Attraction Expo.  The ‘In the Footsteps of Kings’ app is a great showcase for our technology skills and how they can enhance the whole visitor experience for children and their families. It also shows how technology can interact with outdoor activities and provide education at the same time as offering everyone a fun time.  We think that AR works really well in any number of tourist environments, and we are confident that the award will raise our profile in the industry.”


Ann Camus, Fife Tourism Partnership Manager said: “It is brilliant that the ‘In the Footsteps of Kings’ app has received this recognition.  Tourism brings a high level of economic value to Fife – the industry brings in £558m each year to the local economy and supports over 12,000 jobs across the region.”


For more information about the app and how your business can benefit, download the In the Footsteps of Kings Business Toolkit.





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