More than eight million visitors were welcomed to Fife over the past year.
Worth around £570 million to the Scottish economy, new figures suggest tourism in Fife now supports 11,000 jobs in the area and, with expenditure increasing annually by 4% over the last nine years, the region appears to have weathered the impact of the recession and changes to the economic climate.
This year has also seen Fife enter the top five most ‘instagrammed’ regions in Scotland, with images being shared with thousands of international online and social media followers.
The region’s annual tourism conference recently attracted industry experts from across the country including Justin Reid, Head of Marketing for Europe, the Middle East and Africa at TripAdvisor, who revealed that more than five million people had search for Fife on TripAdvisor over the last two years. USA, Germany, France and Canada were among the top markets viewing Fife.
Fife Tourism Partnership manager, Ann Camus, said: “Fife is continuing to buck the trend in the tourism industry, and the latest figures revealed at the recent conference demonstrate just how popular Fife is as a destination for national, international and local visitors.”
Fife was also awarded WorldHost Customer Service Destination status earlier in 2017, with more than 100 local businesses putting at least 50% of their customer facing staff through training to achieve a top level of customer service.
With such a high level of customer service, it came as no surprise that Fife businesses shone at the recent Scottish Thistle Awards for tourism, with accolades for Crail Food Festival, Cruise Forth, the Boudingait in Cupar and The Wee Restaurant in North Queensferry.
The East Neuk Festival was also awarded the highly prestigious RPS (Royal Philharmonic Society) Music Award for Audiences and Engagement earlier in the year.
Chairman of Fife Tourism Partnership Alistair Bruce, said: “2018 will be an exciting year for Fife, especially celebrating the Year of Young People.
“We’ll be developing augmented and virtual reality experiences around Fife’s rich history and continuing to encourage businesses to get behind the World Host initiative.”